This is my first car draft which is what I am going to be using as kind of a working car template for my animation for one/few of the shots in the animation, I am pretty impressed to be honest with my first draft, it may need a few more touches on the detail but with my animation its not all about the detail its more about flat design and being eye catching and visually appealing!

I am yet to decide if I am going to use this car design for all 3 of my short animations or whether to make two other different styles because the continuity will look good but with the 3 animations they are all different scenarios so I feel as though it would be better for different backgrounds and designs etc.

Along side the animation styles I have been doing research on Colour Schemes and after looking at the animation style I have looked at what kind of colours they used for the flat design kind of animation and they used a lot of light pastel colours which is what I have decided to use which is best for my theme. Here are some examples of colours which I will be basing mine around:

Although these kind of colours you may not see on a car in real life however I will be intended to try and keep the colours the same just instead of being the actual colour it will be more of a pastel version of it making it look more like a cartoon animation but to also keep it eye catching in the best design style I can.

 

 

 

 

 

 

This week I have been working on a lot of research with me being so far behind in the process I have to speed up all my work so it wont effect my final product and then I can spend as much time as I will need to make sure it is up to the standard which is required but to also the standard I am happy with! I have decided I am going to be going into the flat design area for my animation and throughout the next week I will come up with a mock draft of what I want it to look like, it will be a mixture of all the aspects in my mood board.

This week I have been cracking on with my work with me been pretty far behind on work, however here are the results!

 

Work safely in your office (Norsk Hydro) – https://www.youtube.com/watch?v=cYVBVx-dX6k

With me believing in simple yet effective designs, they are used throughout this video which is much easier to follow than a cheesy video using real people, personally better to look at which helps as I am also the age of my intended target audience. However with this design I do feel like its too simple and although it gets the message across I personally would like to add more detail into such work.

 

 

 

 

Road Safety Awareness Video (Animation) for Children (SafetyAnimation) – 

https://www.youtube.com/watch?v=CBT8ujU5DTY

Although the whole look of this animation is not what I am intending to do it does show signs of what kind of story line mine will have like a sort of Do/Don’t kind of thing and that video also has the same intended outcome which is to inform the audience. Also has helped me to understand what I may need to include in my animation like other road users and detail etc.

 

 

 

 

A Flat Animation – (Motion Graphics) (Dimitri Chouvaeff) – https://www.youtube.com/watch?v=LTrzSSf0YlA

Visually this style of design/animation is my favourite with the use of flat design and simple animation movement it allows the user to recognise famous characters etc. and also is very visually appealing to watch! I would like to incorporate some flat design into my my animation as if I can make my animation visually appealing not only will it be seen by more people through word of mouth but people may take it more seriously especially with it surrounding a serious subject.

 

Overall there is something I can take from all 3 styles and I can use them to make the best visually appealing animation I can, but mainly getting the intended message across.

Me and James have had a meeting about a potential final idea, which we have come to the conclusion it may not be the perfect idea but it is certainly going to the next best thing especially after struggling for so long for an idea. The idea is to create awareness for using your mobile phone whilst driving, a lot of people which are guilty of doing! Matt Burgess posted an article on WIRED (http://www.wired.co.uk/article/driving-while-texting) stating “Using your phone while driving will soon get you six points and a £200 fine” which is a now going to cost people of jobs which require a clean license and also a hefty bill (in some cases) of £200, personally I could do without that! My idea will be an animation to appeal mainly to younger drivers and people who are learning. So I will be aiming my awareness animation at the ages of 16-21 as it’ll be more effective to people who haven’t already started driving or haven’t been driving for long rather than someone who may use their phone every time they are in the car, it will be more to inform the young drivers of what not to do when driving which will hopefully create a difference and prevent not only the points and the fine but also the serious accidents that unfortunately come along with it.